12 votesreceived · 4 comments · Ideas.Bronto.com » Apps - Browse Recovery · Flag idea as inappropriate… · Admin →James commented
Has there been any progress on this feature? Considering the cost of the app, I feel like this should come as standard.
Echoing what Daniel said, the ability to A/B test email campaigns is a necessity for any marketers who want to optimise their channel for the best ROI.
56 votesJames commented
Glad to see this has been started. One of the primary things we moved to Bronto for was to improve our automation and without A/B split testing workflows and the emails within, it's difficult to continually optimise.
There are a few methods around this (albeit extremely long-winded); such as using the 'Random' filter in a workflow, splitting those users 50/50 into different lists and then starting a new workflow based on each list. But this is inefficient and makes the overall email strategy much more difficult to manage...
Looking forward to this being implemented!