Have a segment for Not Opened in Past X
If I clean contacts, I can pull based on people who have not opened any of last XX emails. However, I have to constantly manage this. It would be nice if it were a segment that always updated.
This would save me from always creating lists and then having to remove the list and recreate it from "Clean Contacts".
Please see blog post here: http://blogs.bronto.com/product/contact-re-engagement-automated#.U-RNSI1dWic
Mark McKnight commented
Awesome! Thanks for this. Now we have our reactivation fully automated.
Bronto now provides the ability to segment on Last Delivery Date, Last Open Date, and Last Click Date. This means that you can now identify contacts who have not opened in the last XX days. Please see the blog post for more info: http://blogs.bronto.com/product/contact-re-engagement-automated#.U-RNSI1dWic
Looks like this has been planned for almost 3 years now. Will this ever change?
Antony Lea commented
I don't know if this is the same functionality, but also being able to segment on 'HAVE RECEIVED E-MAIL IN THE LAST X DAYS' so that we can tie this in to the customers communication preferences.
Jennifer H. commented
Please also make this available for use in the workflow, where I can set up a triggered email to be sent if contact has not opened the last X emails or emails in the last X months.
Please make it so this segment can be "haven't opened in last X MONTHS", not just X amount of emails
Mike Becak commented
I would certainly welcome this feature. Opening, Click and Converting are actions by a contact. Messages can be grouped by Delivery Group or by messages sent to certain lists or segments. I should be able to see contacts who did or didn't perform any action or combination of actions on any group of messages, and I should be able to define what the parameters of that action are. For instance, contacts who opened at last half the messages in a delivery group. Or contacts who have not opened the last 10 messages in a group, or haven't opened a message in a group since X date.