extend API to pass order data via pixel
The recent addition to the API that allows us to pass order data to Bronto has created the opportunity to segment customers at a very granular level, but we are only able to capture this data for orders placed online.
If it is possible to extend this feature to pass order data via pixel it would allow us to send this order-level data for all customers. If I could add a pixel to our order tracking email (sent from the order management software) we would be able to pass this sale data into Bronto.
The addOrUpdateOrders API call now supports sending in all order data, net-new or historical, from any source or platform.
Todd Shimkus commented
To be more specific, the idea would be the ability to pass SKU data for individual orders the way the API can. We have already launched very specific triggered campaigns based on certain products and product categories that have been highly successful. I would love to be able to extend this capability to in store and phone customers as well.