Trigger workflow based on product feed changes
This would enable emails to be sent at the exact moment when new products has arrived in the e-com.
"Trigger workflow when X new products from BRAND is imported from feed".
Example, if a customer have signed up specifically for news from a certain brand, we could than leverage this to send an email when new products actually have arrived. Instead of keeping an eye manually when new products are added from specific brands. Talk about pro-active commerce!