Trigger workflow based on product feed changes
This would enable emails to be sent at the exact moment when new products has arrived in the e-com.
"Trigger workflow when X new products from BRAND is imported from feed".
Example, if a customer have signed up specifically for news from a certain brand, we could than leverage this to send an email when new products actually have arrived. Instead of keeping an eye manually when new products are added from specific brands. Talk about pro-active commerce!
Lisa Wendland commented
This could use retro-active browse abandonment data to say a customer purchased or viewed from a specific category then if a new product is added to that category - fire an email.