Create Segments based on the last product (SKU, brand, name) purchased
Have ability to create segments by the brand or specific product that a customer last purchased. Not just current functionality of ever purchased.
Example: Customers tend to be loyal to a footwear brand, say Brand A, B, C. We want the ability to send them tailored emails or SMS, to only highlight an offer on the brand they last purchased as it's likely to would repeat purchase that same brand/product.
While the specific request of segmenting on last product is not a current feature, there are some other ways to get at this like
1. post-purchase workflows triggered on the Order Is Added or Shipped nodes with Line Item Filter comparison nodes to route customers to one message vs another depending on the presence of a SKU or category in that order
2. the Recommendations Premium app that lets you add targeted recommended products to any email message, based on a wide variety of criteria (what things that person has been buying or browsing in certain time frames)
Thanks so much for your submission!
Eric @ Bronto