Add "Never" to Last Open Date criteria
There is no clear way to query for the lack of an open. The segment tool really needs a criteria option for last open date is never to allow for isolating the never opened contacts on our list.
Since any possible value would not match the condition, only null values would.
>>For me it is an issue of isolating the null opened values.
For me it is an issue of isolating the null opened values. Having put a number in there confusing things.
What about "The Contact's Last Opened Date Is Not Within The Last 999 Years"?