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Average Open & Click Rates by Industry

It would be helpful to see how my client stacks up against Bronto's other clients in the same industry. For example, my client is in the food service industry and based on Bronto's other clients that are also in the food service industry, it would be helpful to see if their open rates and click rates are similar to the averages from other food service industry clients.

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  • AdminBronto (Product Management, Bronto Software) commented  ·   ·  Flag as inappropriate

    Hi Alex,

    Thanks so much for taking the time to put this suggestion together. I believe one of our newer features, Campaigns, will eventually offer categorized metrics as you're looking for. You can read more here, and look into activating the feature for your account at Home > Settings > Bronto Labs.

    http://blog.bronto.com/product/introducing-bronto-campaigns-powerful-management-and-automation/

    Over time, having all messages and deliveries categories should not only help you find trends between types of messaging, but will also allow us to take a broader look at those metrics across more than just your account.

    In the meantime, we do publish open and click rate statistics for all Bronto customers at bronto.com/stats. Your Account Manager can help if you have any questions on this, and may even have access to some industry level metrics. But overall, I think the direction of our New Reports should help us collect the data you're looking for.

    Thanks so much Alex, and don't hesitate to reach out if you needed anything else in the meantime.

    Jocelyn @ Bronto

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