ReturnPath seed lists sent to ALL messages for A/B testing tool: alow proof lists to be sent based on a message, vs. a delivery
We’ve recently been set-up with ReturnPath. We’re running into an issue while using Bronto’s A/B testing functionality – the tool is splitting all of our lists so that 50% of the emails on the ReturnPath seed list are getting on email creative, and the other 50% is getting the other email creative. However, ReturnPath then registers this information as the seed lists “missing” in the delivery, and impacts what they display as our inbox placement rate.
ReturnPath tracks by delivery and accounts for their ~900 seed emails. We can schedule the 2 messages as different sends for sure, but this requires creating a workflow to split the list, and is ultimately more of an effort than being able to just use Bronto’s A/B test feature. It almost negates the convenience factor!
I’m sure other clients would benefit from this too, as ReturnPath is a widely used partner. Responsys has a “proof list” feature where at a message level, you can assign a seed list. This way, the two A/B messages would have the ReturnPath seed list, and wouldn’t be impacted by the A/B splitting of the distribution lists.