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unsubscribe

Many companies are now starting to offer a blended "Unsubscribe" page which offers a combination of "Manage Preferences" and "Unsubscribe" as a single landing page experience. The benefit as a marketer is that when people click "Unsubscribe" link I want to be able to allow them to first choose their frequency before clicking on the "unsubscribe" option.

Screenshot attached of how West Elm does this.. it's very nicely done.

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    Nick Taylor shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

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      • Jeff commented  ·   ·  Flag as inappropriate

        Yes! Unsubscribe should not be difficult but it should give people options.

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