Popup Manager Reporting
There is so little reporting available re: Popup Manager, and yet this tool is a huge part of email acquisition strategy. Simply looking at list growth over time does not give us a full picture of how the popup is performing. That list will grow daily with new opt-ins, but it will also shrink with unsubscribes. So we are only ever looking at the net subscriber numbers, which doesn't tell us if a change to popup configurations is/isn't working because the numbers may be skewed by a large number of unsubs caused by something else. Will these reporting gaps be addressed in the new reporting functionality rolling out this fall?
Develop tracking so you can find out how many times the pop-up has been served.