Include conversion rates and $AOV in all KPI reports.
I suggest that conversion rates and $AOV are included in all KPI reports. For example, when I have gone into a delivery group and clicked on “Download Reports” in the “Overview tab” (the functionality that “sends” the report to me by email), the report I received did not include the conversion rates.
Conversion rate was, however, included when I did a “download” of the data table when under the “Metrics by Delivery” tab. This discrepancy makes no sense to me.