Frequency Cap: Prioritize Workflows before other e-mails
As I am creating more and more workflows, I do not want to spam our contacts. In order to avoid that, I need to create a frequency cap. Since we are sending out 3-4 newsletters to all of our contacs each week, there is a big possibility that the standard e-mail comes before the workflow e-mail. I would love if we somehow could make workflow e-mails always be first priority in a frequency cap.
- A contact is in a workflow and will recieve an e-mail on monday at 09 PM.
- On the same day, we send out a newsletter to our master list (all emails) at 6 PM.
With a frequency cap on 1, they will not recieve the e-mail from the workflow. I think in most cases, workflow emails are far more efficient than the standard ones.
Is there a possibility to somehow let workflow e-mails always be prioritized in frequency cap?
We have the same issue as Tara describes and would like to request a feature or solution for this in Bronto (with priority!).
Tara Cohen commented
I logged on to request this exact feature. I would add that it would be great to be able to assign values to workflows so that if a subscriber qualifies for multiple workflows in a set time period but the volume conflicts with the message send caps, higher value workflows would be prioritized over lower value workflows.
~Contact qualifies for a Browse and Recovery email, lapsed subscriber email, and lapsed purchaser email.
~Contact cannot be sent all three emails in a given time period due to message throttling.
~We don't actually want that contact getting all three workflows in a short time period.
~We give highest priority to the message/workflow we would want the subscriber to receive and the system defaults to sending that.