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Frequency Cap: Prioritize Workflows before other e-mails

As I am creating more and more workflows, I do not want to spam our contacts. In order to avoid that, I need to create a frequency cap. Since we are sending out 3-4 newsletters to all of our contacs each week, there is a big possibility that the standard e-mail comes before the workflow e-mail. I would love if we somehow could make workflow e-mails always be first priority in a frequency cap.

- A contact is in a workflow and will recieve an e-mail on monday at 09 PM.

- On the same day, we send out a newsletter to our master list (all emails) at 6 PM.

With a frequency cap on 1, they will not recieve the e-mail from the workflow. I think in most cases, workflow emails are far more efficient than the standard ones.

Is there a possibility to somehow let workflow e-mails always be prioritized in frequency cap?

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Sindre Landevåg shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →


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  • Leonie commented  ·   ·  Flag as inappropriate

    We have the same issue as Tara describes and would like to request a feature or solution for this in Bronto (with priority!).

  • Tara Cohen commented  ·   ·  Flag as inappropriate

    I logged on to request this exact feature. I would add that it would be great to be able to assign values to workflows so that if a subscriber qualifies for multiple workflows in a set time period but the volume conflicts with the message send caps, higher value workflows would be prioritized over lower value workflows.


    ~Contact qualifies for a Browse and Recovery email, lapsed subscriber email, and lapsed purchaser email.

    ~Contact cannot be sent all three emails in a given time period due to message throttling.

    ~We don't actually want that contact getting all three workflows in a short time period.

    ~We give highest priority to the message/workflow we would want the subscriber to receive and the system defaults to sending that.

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